Kelly Bennett on ‘Your Ways to Wealth’ podcast: The PR playbook for tough markets

From his early days in London to leading Aotearoa’s top independent corporate communications firm, our Managing Director joins Charlie Meaden to discuss why local nuance, trust, and the right team matter now more than ever.

Our Managing Director, Kelly Bennett, recently sat down with eccuity Co-Founder, Charlie Meaden, during a new episode of their Your Ways to Wealth podcast, where they explored business, brands, growth and leadership.

Looking forward as much as reflecting on the past, Kelly traces his journey from early mentors to founding One Plus One. He breaks down what has changed in PR over the last five years and what has remained the same. As the industry continues to shift across search, media and global markets, Kelly explains why local nuance and trust are crucial, as well as why firms that earn attention through podcasts, conferences, and consistent thought leadership will continue to pull ahead.

Beyond strategy and trends, Kelly also emphasises the importance of people in business. Finding the right person, he says, can be the “third leg on the stool”, and provide the balance and stability that transforms a firm. For him, one of the most significant turning points in his career came when the phrase “I think” evolved into “we think.”

Tune in to the full interview here

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