The partnership reflects Heritage Lifecare’s strong operational momentum and clear growth trajectory, combined with One Plus One’s proven competency in public relations and strategic communications. Working collaboratively, the two organisations will deliver an integrated approach across brand, PR and government relations.
Heritage Lifecare CEO Brent Pattison says the partnership comes at an important time for the organisation.
“Heritage Lifecare is on an ambitious growth journey, and we have a strong vision for the role we want to play in shaping the future of aged residential care in New Zealand. This partnership is about bringing in the right expertise to complement our internal capability and accelerate that trajectory.
“We’re looking forward to working alongside One Plus One to further strengthen how we connect with our residents, families, staff and stakeholders, while staying grounded in who we are and what we stand for.”
The partnership includes a major rebrand of Heritage Lifecare, underpinned by a newly developed strategic communications framework designed to strengthen the organisation’s positioning and impact.
“This work is an important reflection of how far we’ve come as an organisation, and where we’re heading. It’s about ensuring our brand and communications match the quality of care and experience we’re delivering every day.”
One Plus One Communications Managing Director Kelly Bennett says the agency is proud to partner with Heritage Lifecare on such a significant programme of work.
“We bring deep expertise across brand, reputation and stakeholder engagement. Working alongside the Heritage Lifecare team, our focus is on delivering integrated, insight-led work that strengthens connection, builds trust and supports Heritage Lifecare’s long-term growth ambitions.
“There’s a real sense of purpose and momentum within Heritage Lifecare, and we’re excited to partner with the team to help translate that into a clear, compelling and future-focused narrative in an increasingly complex aged care environment.”
